On 17 September 2020, AV Dawson announced the rebranding of its site. The Port of Middlesbrough rebrand acknowledged the firm’s location on the original Port Darlington site and its central role in Middlesbrough’s industrial heritage. It also helped geographically position the site and better articulate the services it provided as it continued its strategy to diversify into new, growing markets such as offshore wind and recyclables.
The rebrand marked the beginning of an exciting new chapter of progress and expansion under a new Port Masterplan which included investment in quay enhancements – deepening and widening the berths, the construction of a green, alternative fuel processing plant and a state-of-the-art new head office – which is located on the exact location of the original railway lines that served the coal staiths – hence the building’s name ‘The Staiths.’